Thus, the head of the Xbox brand wants to delve deep into the mobile games market next year due to the restrictions being lifted from the most dominant app stores. We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play,” said Phil Spencer.Ī massive shift in rules for Google and Apple will compel them to allow their respective mobile platforms to open up for app stores created by other companies after concerns about “ gatekeeping.” The new legislation will go live on March 2024, provided no appeal is made against the change, which will ease the tough market for competitors. Speaking to Financial Times, Phil Spencer has clarified the plans surrounding the new store that will arrive on iOS and Android platforms. The heavily anticipated Xbox mobile games store could make its way into the competing market by next year if regulators finalize the nearly $70 billion Activision Blizzard acquisition. Microsoft is looking to enter the mobile games market by creating its own native app store. After the Activision Blizzard deal, many prominent IPs, including Candy Crush, Call of Duty Mobile, and more, will fall under the Microsoft umbrella.The new legislation will stop the gatekeeping and allow other companies to bring their app stores onto the mobile market easily.The new mobile store will arrive after the EU’s Digital Markets Act becomes active for its rivals like Google Play Store and Apple Store.The head of the Xbox brand is planning to release its in-development mobile games store by next year after the Activision Blizzard deal is finalized.

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